Q1 2021 US Theme Parks Apps Performance on Unified Platform

As the first quarter of 2021 wrapped up, the performance of theme park applications in the United States on the unified platform of iOS and Android showed diverse user engagement and download trends. Data from Sensor Tower offers a closer look at how these apps fared during this period.

My Disney Experience

Published by Disney, the My Disney Experience app experienced a steady increase in downloads from 40K in the first week of January to over 55K by the end of March. Revenue for the app showed an upward trend, starting at around $43K in the first week of January and reaching approximately $79K in the last week of March. Weekly active users also saw growth, climbing from 169K to over 208K in the same timeframe.

Universal Orlando Resort

NBCUniversal Media's Universal Orlando Resort app, while not generating revenue, did see an increase in downloads, starting at 21K in early January and peaking at over 56K by the end of March. The app's weekly active users more than doubled from around 66K to over 114K during the quarter.

Six Flags

The Six Flags app, from Six Flags Entertainment Corporation, also showed no revenue but had a notable increase in downloads, with an initial 3K in January spiking to 37K by the end of March. Weekly active users surged from 32K to over 70K within the quarter.

Play Disney Parks

Another Disney-published app, Play Disney Parks, had a modest increase in downloads from 6K to 9K over the quarter, with weekly active users starting at around 8.9K and ending slightly higher at 10.8K.

Great Wolf Lodge

The Great Wolf Lodge app, by Great Wolf Resorts Holdings, Inc., showed a steady increase in downloads, beginning at 6.3K and reaching 8.4K by March's end. The app's weekly active users saw a gradual increase from approximately 2.7K to over 4.1K during the first quarter.

These trends highlight the varying levels of engagement and interest in theme park apps in the US during Q1 2021. For more detailed insights, Sensor Tower's comprehensive app performance data can further illuminate the dynamics of this app category.